LinkedIn Made Simple
A guided training program to help you go from feeling clueless to conquering LinkedIn by capturing views, prospects, and leads in 45-days.
LinkedIn Can Be Confusing
It’s a place to put my resume, right?
What’s the point of updating my profile?
Should I post content to LinkedIn or my website?
What is the point of having a LinkedIn account?
Isn’t LinkedIn just for recruiters and job seekers?
I connected with someone, now what?
Do any of these sound familiar? If so, you’re not alone.
LinkedIn is Not a Place to Post Your Resume
Do you remember how you felt after you created your LinkedIn profile? My guess is you probably said to yourself, “OK. Now what?” If so, you’re not alone.
Linkedin is still viewed by many as Facebook for business people. It’s a place to post your resume, and to connect with current and past colleagues. Outside of that, people are left wondering, “what’s the point?”
I understand this sentiment, however, having spent the last few years working with LinkedIn experts, and writing profiles for companies and individuals, I have seen the results of a good LinkedIn strategy. The key is to use it as a networking platform to connect, engage, and build relationships.
When used correctly, you’ll be able to create a predictable pipeline of leads and prospects. I believe everyone should know how to leverage the benefits of the LinkedIn platform, which is why I created LinkedIn Made Simple.
What is LinkedIn Made Simple?
A step-by-step process to help you establish your brand, capture leads, and profile views.
1 - Persona
Define your ideal customer persona, so you’ll know how and where to reach them.
2 - Story
Use a proven story-based framework to create a message that will attract and resonate.
3 - Pitch
Develop a pitch that draws potential clients in and compels them to act.
4 - Profile
Translate your story to your profile so it is ready for engagement.
5 - Page
Set up your company page. BTW – company pages aren’t just for businesses.
6 - Search
We cover LinkedIn basic and advanced searches and take a look at Sales Navigator.
7 - Messaging
Strategy and frameworks to turn connections into prospects and clients.
8 - Content
Attract your audience with targeted content that hits the mark every time.
9 - Channels
Leverage LinkedIn’s various channels with your content so you reach more people.
After you complete the program, you’ll have a profile and a strategy to attract your ideal audience.
Meet Your Guide
For some reason, LinkedIn continues to be confusing to many people. You see others using the platform to get leads, jobs, and referrals and you can’t figure out how they’re doing it.
Hi, I’m Ryan, chief guide here at CareerBrand and I know how you feel. You know you need to be on LinkedIn, but what to do once you’re there feels like a mystery.
I’ve spent the last several years interviewing LinkedIn experts on my podcast and I pulled together all of their insights, suggestions, and feedback to create LinkedIn Made Simple.
This course guides you through step-by-step how to effectively use LinkedIn so your brand can flourish.
Meet Your Guide
For some reason, LinkedIn continues to be confusing to many people. You see others using the platform to get leads, jobs, and referrals and you can’t figure out how they’re doing it.
Hi, I’m Ryan, chief guide here at CareerBrand and I know how you feel. You know you need to be on LinkedIn, but what to do once you’re there feels like a mystery.
I’ve spent the last several years interviewing LinkedIn experts on my podcast and I pulled together all of their insights, suggestions, and feedback to create LinkedIn Made Simple.
This course guides you through step-by-step how to effectively use LinkedIn so your brand can flourish.
You CAN Conquer LinkedIn
Discover the secrets about how to capture more views from your ideal audience and start building your LinkedIn pipeline.
Enroll
Sign up for the course and get ready to implement.
Establish
Develop a strategy to position you in the mind of your ideal clients.
Engage
Grow your network and engage with potential clients in an authentic way.
Enroll Now!
Next Guided Program Starts Feb 24th!
Sign up early and get access to all course materials and online videos.
Online Program
LinkedIn Made Simple
$297
An Online Program
24/7 Online Access
Access to future updates
Unlimited access to all videos
Guided Program
LinkedIn Made Simple
$497
45-Day Guided Program
2 Half Hour Coaching Calls
Private Facebook Group
Access to the online course
Here’s What You’ll Learn After You Enroll
A complete LinkedIn playbook to capture more leads and views
An optimized profile to attract your audience
Worksheets and frameworks for every step
Guided training sessions – You’re not alone!
50+ step-by-step how-to videos (and growing)
Access to a group of like-minded high-achievers
LinkedIn Profile Keywords
LinkedIn Profile Background
LinkedIn Profile Visibility
LinkedIn Profile Vanity URL
LinkedIn Experience Messaging
LinkedIn About Section
LinkedIn Company Pages
LinkedIn Advanced Search
LinkedIn Search Filters
LinkedIn Boolean Search
LinkedIn Sales Navigator
LinkedIn Privacy Settings
And Many More….
People Conquering LinkedIn
Common Questions Answered
How long are the sessions?
Each session will last about an hour. I do keep my calendar open after the “official” end of the session to answer any questions or provide clarity on something from the training.
What happens if I can't make a session?
No problem at all. Every session will be recorded and you’ll have access to all of the videos and worksheets.
What time are the sessions?
The training session on Monday and the Q&A session on Friday are both held at 10 a.m. MST.
Why 45-days?
Great question. Two reasons.
First, the program is very comprehensive. We are not just covering how to optimize your profile, for example. We will cover everything you need to know about how to use LinkedIn the right way.
Second, I want you actually to implement stuff. Maybe like you, I’ve attended training programs, where you get so much information all at once, that implementation becomes overwhelming. By spreading the course out, you can rest assured that when finished, you’ll be rockin’ on LinkedIn (assuming you do the homework of course).
Why a private Facebook group?
I have a love, hate relationship with Facebook, but the truth is, FB does groups the right way.
The FB group will give us a place to communicate and collaborate outside of the training and Q&A sessions, which will help us all learn from each other. Also, by using FB you can ask me direct questions via Messenger.
I’d love to this with a LinkedIn group but currently, they are not nearly as robust.
Ever wonder what you should be doing with LinkedIn on a daily basis?
If so, you’re not alone. Savvy marketers, successful businesses, and career professionals already know the activities to use daily on LinkedIn to generate opportunities. And now you can too!
After years of using LinkedIn and interviewing LinkedIn experts, I developed this checklist so you can generate opportunities for yourself or business in as few as 30 minutes a day.
Grab the checklist and get started!
